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Written by Sheryl Dolley

“There won’t be another Tupac, so I don’t search for someone like him. I instead welcome new and unique sounds.” As the business of music can injure an artist in the quest to create, Payne has vowed to provide help on the business side in order to free creative spirits to soar even higher. Artists are not limited by rules of the past, for they are free to become more themselves with a guide who sets them in the right direction. The new Death Row is therefore not about the people running the company, but is about the music, the artists, and the fans.

Current projects for WIDEawake-Deathrow Entertainment LLC include:

The company is giving the fans unreleased songs from the Death Row vault in order to celebrate the phenomenon of West Coast Rap and†honor one of the most influential producers of our time: Dr. Dre. A special collector’s edition of music with video, interview and promotional material.

Contains previously unreleased songs during his 1992-1997 years with Death Row Records. The release includes classic unheard gems such as "Caught Up," and "Fallin' Asleep On Death Row." Guests on The Lost Sessions Volume 1 include The Lady of Rage, Tha Dogg Pound, Bad Azz and Tray Deee. An exclusive version made for Best Buy/Napster includes three bonus cuts: "Quite Obvious," "Once Again" and "Got To Do Wrong."

The ultimate collector's edition is a compendium of platinum-selling hits from legendary Death Row artists Tupac Shakur, Snoop Doggy Dogg, Dr. Dre and other icons. The three-disc set features 60 tracks from Death Row artists, packaged with a DVD of popular music videos, unreleased footage, and a limited-edition Death Row t-shirt.†The box set boasts 20 unreleased tracks from Snoop Dogg, Danny Boy, Kurupt, Dogg Pound, OFTB, The Lady of Rage, Crooked I and more.

Kurupt, Down and Dirty
This collection includes 17 rare recordings and four never-before-released tracks, including collaborations with Kokane, Danny Boy and Petey Pablo—affirming that Kurupt's talent and influence are undeniable. There is only one Kurupt, and he has proven over the last two decades to be not only a survivor, but undeniably one of the most important hip-hop artists of our time.

Danny Boy’s first full-length album. He has done tracks on other Death Row recording artists’ albums but has never put out his own. Now it is his time to shine. (Set to hit shelves in April 2010.)

WIDEawake-Deathrow Entertainment is a vibrant part of the music industry. Not content to rest on past glory, the company presents urban voices that must be heard. The sound of the streets is the sound that beats in the hearts and minds of today’s audiences. Relevant and riveting, voices from the past like Snoop and Dr. Dre blend with the sounds of new artists to create music that speaks. The new perspective and new energy help WIDEawake-Deathrow Entertainment answer the need by skyrocketing sounds to new levels of audience appeal. And ahead of the curve, John Payne is the new face of music. WIDEawake-Deathrow Entertainment is both the future and the past in one dynamic blend.

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